Haverfordwest milk supplier snapped up by ever-expanding Freshways
Freshways has continued its recent acquisition drive by snapping up Haverfordwest-based milk supplier, Totally Welsh Dairy.
"We're thrilled to welcome Totally Welsh Dairy in the Freshways family, as their commitment to quality and sustainability aligns perfectly with our values," said Freshways MD, Bali Nijar.
"The acquisition will allow us to better serve our customers with an expanded range of products while supporting local Welsh farmers."
Freshways has confirmed that Totally Welsh Dairy will see its operations 'continue seamlessly'.
Meanwhile Totally Welsh Dairy's owner and MD, Mark Hunter, has said, "The sale will ensure the future growth and development of Totally Welsh, creating new opportunities for the company as well as its dedicated work force."
Totally Welsh Dairy was founded in 1990 and currently employs around 110 people across its three sites.
It has now become a household name and prides itself on sourcing milk from Welsh cows within a 40-mile radius of its bottling plant in Haverfordwest. The company supplies milk to supermarkets, hospitals, schools, independent retailers, and more than 7,000 daily doorstep customers, as a result of its glass bottling line. The company is committed to sustainability, using reusable glass bottles and ensuring all milk is packed in Wales.
The company states that since the viewing of David Attenborough’s BBC series 'Blue Planet II', which aired in 2018, and which raised awareness of plastic pollution, they noticed that the demand for glass has dramatically increased. Glass bottles now make up roughly 84% of milk deliveries to their doorstep customers within the Swansea and Cardiff area but currently 95% of its new customers opt for glass bottles instead of plastic and this is a trend we expect to continue with our milk deliveries. Unlike plastic milk bottles which are used once before being discarded or recycled, each glass milk bottle is re-used on average around 15 times.
Although primarily supplying people and businesses in Wales, Totally Welsh Dairy also delivers three times a week into England, with its delivery vehicles reaching as far as Southampton.
Freshways, which acquired Muller's Milk & More last December and the bread wholesaler Coultons in March, has not disclosed the value of the deal.
Haverfordwest milk supplier snapped up by ever-expanding Freshways
Freshways has continued its recent acquisition drive by snapping up Haverfordwest-based milk supplier, Totally Welsh Dairy.
"We're thrilled to welcome Totally Welsh Dairy in the Freshways family, as their commitment to quality and sustainability aligns perfectly with our values," said Freshways MD, Bali Nijar.
"The acquisition will allow us to better serve our customers with an expanded range of products while supporting local Welsh farmers."
Freshways has confirmed that Totally Welsh Dairy will see its operations 'continue seamlessly'.
Meanwhile Totally Welsh Dairy's owner and MD, Mark Hunter, has said, "The sale will ensure the future growth and development of Totally Welsh, creating new opportunities for the company as well as its dedicated work force."
Totally Welsh Dairy was founded in 1990 and currently employs around 110 people across its three sites.
It has now become a household name and prides itself on sourcing milk from Welsh cows within a 40-mile radius of its bottling plant in Haverfordwest. The company supplies milk to supermarkets, hospitals, schools, independent retailers, and more than 7,000 daily doorstep customers, as a result of its glass bottling line. The company is committed to sustainability, using reusable glass bottles and ensuring all milk is packed in Wales.
The company states that since the viewing of David Attenborough’s BBC series 'Blue Planet II', which aired in 2018, and which raised awareness of plastic pollution, they noticed that the demand for glass has dramatically increased. Glass bottles now make up roughly 84% of milk deliveries to their doorstep customers within the Swansea and Cardiff area but currently 95% of its new customers opt for glass bottles instead of plastic and this is a trend we expect to continue with our milk deliveries. Unlike plastic milk bottles which are used once before being discarded or recycled, each glass milk bottle is re-used on average around 15 times.
Although primarily supplying people and businesses in Wales, Totally Welsh Dairy also delivers three times a week into England, with its delivery vehicles reaching as far as Southampton.
Freshways, which acquired Muller's Milk & More last December and the bread wholesaler Coultons in March, has not disclosed the value of the deal.